OTT platforms are running out of content

Year 2021 is going to be tough for OTT platforms as they are running short of content due to the pandemic situation in 2020.

Usually, every OTT platform shoots its show months before their actual release, so it went high of shows in 2020 , because they had their content ready from 2019. But due to the coronavirus pandemic in 2020, shoots were stopped and now in 2021 they are having less content to release as compared to last year.

There are over 40 such platforms in India, among them, Netflix being the most popular. According to data on ‘What’s on Netflix’, original Netflix Programs have fallen by 12% this year. Last year Netflix had 180 pieces of its original programs, whereas this year it has fallen to 159 original titles. This may sound normal to us, but seeing the graph, Netflix ramps up every year, and for the first time it has gone downward so this decline is notable and is a matter of concern for the creators.

Also, the competition is increasing day by day. New platforms are coming with new content as well as in regional languages which is dividing audiences. 

Just a year back, OTTs became the most popular entertainment source with a tremendous amount of content, whereas, this year, it seems to be at a declining stage. It will be interesting to see how these platforms handle this situation and sit back at the throne.